strabag

expertise
branding
year
2024
briefing
How can a sustainable, future-oriented building express its vision through a strong and meaningful visual identity? Strabag, a globally renowned construction company, entrusted us with the creation of the visual identity for a pioneering green building designed to be at the forefront of sustainable energy innovation.
solution
Our challenge was to translate the building’s architectural and ecological ambitions into a clear, elegant, and contemporary identity. We designed a logo inspired directly by the structure itself, outlining each floor to reflect the building’s form. Graphic and precise like its architecture, yet light and subtle like its environmental footprint. From this foundation, we developed a fully digital brochure to showcase the project and its sustainable features, as well as a video explaining the concept and construction of the logo.
results
The project was met with great enthusiasm from the client, reinforcing Strabag’s vision and commitment to sustainable construction. The identity successfully positioned the building as a symbol of innovation and green energy excellence, earning a nomination at the Luxembourg Design Awards 2005.

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