Mikado

europe by train

client

cfl

expertise

cross-media

year

2024

collaboration

atypic prod

briefing

CFL – Chemins de Fer Luxembourgeois – wanted to encourage travelers to choose the train as a more convivial, comfortable, and sustainable way to explore Europe. The campaign’s ambition was to inspire people to see rail travel not just as a means of transport, but as the beginning of the journey itself.

solution

We filmed at Luxembourg station, following passengers as they prepared to board, and enriched the story with light, colorful, dreamlike motion design illustrations evoking upcoming destinations. A series of posters built entirely around these illustrations extended the campaign with a playful, imaginative touch.

results

The campaign highlights train travel as a modern, engaging, and sustainable choice. With its poetic visuals and strong presence across film and print, it repositions the train as more than a journey. The film was screened in cinemas, complemented by short video capsules on social media and posters.