Mikado

brand awareness

client

vins & crémants luxembourg

expertise

cross-media

year

2020-25

briefing

After creating the visual identity and logo for Vins & Crémants Luxembourg, the next step was to extend this collaboration with a brand awareness campaign. The goal: to express the elegance, lightness, and sparkle of Luxembourg’s wines and crémants, and their timeless place within the family circle.

solution

We designed a minimalist campaign built around circular shapes — symbols of grapes, bubbles, roundness, and togetherness. These circles adapt to visuals and straight-to-the-point taglines, shaping a modern, clear, and instantly recognizable identity.

results

Rolled out across billboards, social media, and short animations, the campaign creates a consistent cross-media presence. It illustrates a collaboration that keeps evolving, reinforcing the image of Vins & Crémants Luxembourg.