Mikado

raoul

client

sécurité routière luxembourg

expertise

cross-media

year

2024-25

briefing

La Sécurité Routière Luxembourg wanted to raise awareness among young people about the dangers of alcohol on the road. The project, called Raoul, positions a friendly, relatable character — the Luxembourgish equivalent of SAM or Bob — to communicate this message in a way that resonates with a youthful audience.

solution

We developed modern, colorful illustrations and dynamic visuals tailored to young audiences. The design approach combines playful graphics with a bold, energetic style to make the message both engaging and memorable. Motion design content was also created for social media to extend the campaign’s reach.

results

The campaign successfully connected with its target audience, leading to ongoing collaboration. We now manage all communications for Raoul, producing visuals and motion design content across social media to keep the campaign active, relevant, and engaging.