Mikado

55th anniversary campaign

client

cargolux

expertise

cross-media

year

2025

briefing

Cargolux was celebrating its 55th anniversary. The goal was to create distinctive visual elements — a logo update and campaign visuals — that honor the milestone while reinforcing the brand’s identity and values, particularly safety and reliability in air freight.

solution

We created a graphic element added to the existing logo: a stylized airplane tail integrated into the typography, abstractly forming the silhouette of a plane. Campaign visuals featured objects transported by the airline, floating gently in the sky, each encircled by a safety strap — emphasizing security and lightness.

results

The new logo element and campaign visuals were well received. Used for internal displays and on social media, the playful, safe, and airy approach connected positively with audiences, highlighting the airline’s reliability, expertise, and care in air freight.