How can we celebrate 75 years of travel while highlighting a strong heritage? Voyages Flammang entrusted us with this task for their anniversary campaign. The challenge: pay tribute to their story while staying relevant to today’s travelers.
solution
We reinterpreted their heritage using today’s codes. Scenic backdrops combined with striking, social-media inspired visuals created a modern twist. With the tagline Vos plus belles stories, we linked the memories of past travels to the way we share them today.
results
The campaign appeared in print, outdoor, and digital formats. It captured attention with its fresh approach, engaging both long-time clients and new audiences, and reinforced Voyages Flammang’s role as a trusted travel partner for 75 years.
